“The new Aramco Asia websites mark a new era for digital communications in the rapid growing region.” –Khalid A. Al-Falih
Aramco Asia’s five websites were officially launched by Saudi Aramco President and CEO Mr. Khalid A. Al-Falih.
As the culmination of a cross-company effort, the launch was also attended by Aramco Asia president Ibrahim Al Buainain, Aramco Asia management and employees.
“The new Aramco Asia websites mark a new era for the digital communication in the rapid growing region,” said Al-Falih “in addition to increasing the corporate brand awareness, the websites will also drive our business growth in this dynamic market by making us more accessible and close to our business partners and customers with a local and cultural touch.”
Celebrating the addition of the five new websites, Saudi Aramco’s executive director of Corporate Affairs Nasser A. Al Nafisee, said: “The websites will deliver value to all business functions by better engaging key stakeholders, helping them carry out their operations more effectively and bridging any gaps between the Aramco enterprise and its business partners. This is all part of our quest to be the world’s leading supplier of energy and petrochemicals in 2020.” Al Nafisee also indicated that the driving force behind this project is the new Aramco corporate brand positioning strategy.
The development of these websites presented Aramco Asia both challenges and opportunities. The key communications objectives across all four key Asian markets stem from the digital channel strategy and mark the culmination of a three month “discovery” phase to fully understand the audience, business, and competition. The team also worked to ensure a first class user experience and to create a brand-consistent digital presence for the world’s leading energy supplier.
But the challenge was how to adapt these communication objectives to each market, in terms of outlining the content strategy and functional requirements. The key point of differentiation lies in the localized content of each website and the way it’s communicated to its intended audience: business partners; customers; suppliers; and interest groups such as prospective employees, academics, and the media.
Al Buainain said the websites will raise the profile of the company in the emerging Asian market while providing a solid communications platform to showcase the company’s abundant business opportunities.
The website design focused on creating localized and culturally aligned country sites, while staying true to the company’s new brand positioning and messaging. Users in the Asian markets will see localized content relevant to their needs with a familiar and consistent user experience and structure that is applied across all Saudi Aramco Web properties.
Responsive design – an approach that makes use of flexible layouts allowing it to be viewed across an entire range of devices –has been employed throughout. That means the user can view the same website on his iPad, laptop, or mobile phone and it will automatically load in the layout most appropriate for the screen size.
Technically, the website shares the same underlying code, hosting environment, and market leading content management system as their big brother, www.SaudiAramco.com. This provides a high level of flexibility and scalability to the website, allowing for easy creation of webpages and the ability to share relevant information between markets.
You can visit the websites at the following URLs: