Raising household awareness on waste recycling

Our Initiatives in China

We launched "Hand-in-Hand Waste Sorting Charity Project” in Xiamen, southeast China's Fujian province in July 2021. This awareness raising program was in collaboration with Ifeng.com Charity Special Fund, and targeted families living in the Huli District.

The 12-month campaign aims to enhance understanding of the importance of waste recycling among children and their parents.

It featured a variety of activities like science communications, campus talks, community theme day, environmental protection brochures and community forums. By June 2022, the program has covered 50,000 students in 55 schools, bringing impact to some 400,000 family members.