Aramco Asia launches recycling awareness campaign in Xiamen

Anwar Al Hejazi, Aramco Asia president, exchanges MoU document with Hou Chunyan, executive director of ifeng.com Charity Special Fund, after signing a Memorandum of Understanding at Aramco Asia headquarters in Beijing on July 21, 2021. The MoU formulates the company’s support to raising awareness of waste recycling among Chinese children and their families.

Aramco Asia today launched a waste recycling awareness program in Xiamen, in China's Fujian province. The 12-month “Hand-in-Hand” campaign aims to raise understanding of the importance of waste recycling among children and their parents.

The project has been launched in collaboration with Ifeng.com Charity Special Fund which is under China Charities Aid Foundation for Children (CCAFC), and targets families living in the Huli District of Xiamen.

Several activities are planned over the course of the campaign to highlight the benefits of sorting and recycling waste, including training, exhibitions, discussion forums to be attended by waste management experts, and the provision of the handbook on environment protection.

A Memorandum of Understanding (MoU), outlining the scope of the campaign, has been signed by Aramco Asia and Ifeng.com Charity Special Fund – paving the way for its rollout.

Anwar Al Hejazi (R2), Aramco Asia president, Hou Chunyan (L2), executive director of ifeng.com Charity Special Fund, Mushabab Al Qahtani (R1), China country manager and Haitham Al Jehairan, Head of Aramco Asia Public Affairs, pose for a group photo after the signing ceremony at Aramco Asia headquarters in Beijing on July 21, 2021. The MoU formulates the company’s support to raising awareness of waste recycling among Chinese children and their families.

Anwar Al Hejazi, Aramco Asia President, said: “We are delighted to be involved in this excellent project, which will emphasize the benefits of more sustainable lifestyles among young people. At Aramco, we have adopted circular economy principles across our business to minimize waste and ensure sound management of resources. The environmental benefits of this are significant, which is why authorities in China are encouraging a similar approach. Through this campaign, we will tap into our expertise to raise awareness of recycling among the children of China, who represent the future of this great nation.”

Wang Lin, president of CCAFC, said: “This project with Aramco Asia is an outstanding initiative, which builds on our work in environmental protection. CCAFC launched an ecological and environmental protection function in 2020, and the new campaign aligns with our goal to proactively engage with the public. Our collaboration with Aramco Asia will bring the topic of environmental protection into schools and homes, developing environmental awareness among children and teaching them how they can make a direct contribution to conservation.”

Hou Chunyan, Executive Director of ifeng.com Charity Special Fund, said: “The activities being planned with Aramco Asia will help encourage children to participate in waste recycling, and also become advocates of recycling within the community. Children are our future and carry the hopes of our country - we cannot achieve sustainable development without their active participation. That is why we feel so positive about this project and our engagement with Aramco Asia will contribute to the positive development of our children and the wider community.”

Nasser Lasloum, Aramco Asia Xiamen Branch Manager, said: “Xiamen is a beautiful city and the ideal place to launch this campaign, since it is one of 46 government-designated pilot cities for waste sorting in China. It is also home to one of Aramco's branch offices and is situated near the Fujian Refining and Petrochemical Company, in which Aramco owns a 25% stake. This recycling awareness campaign is an example of how Aramco supports communities in which it operates, and is dedicated to environmentally responsible business practices.”

The recycling awareness program is the second community initiative to be implemented jointly by Aramco Asia and CCAFC. It follows the success of their “Children Benefit” project, which provided professional health consultations to underprivileged schoolchildren in remote regions.