- Aramco renews its official partnership with the Chinese Basketball Association League to promote the development of professional basketball and community initiatives throughout China.
- Aramco launches the "Shoot for the Future: Court Revamp Project," utilizing recycled, durable materials to renovate several public basketball courts across China, helping to inject new energy into grassroots and youth basketball.
Aramco, one of the world’s leading integrated energy and chemicals companies, has officially renewed its partnership with the Chinese Basketball Association (CBA) League to help foster the robust growth of professional basketball in China. In alignment with this partnership, Aramco announced the launch of the "Shoot for the Future: Court Revamp Project." This initiative aims to renovate several public basketball courts nationwide with recycled, durable materials, helping to invigorate youth and community basketball programs throughout the country.
The renewal of the partnership between Aramco and the CBA League further solidifies their long-standing relationship, which is based on a mutual goal of innovation and development. This strategic alliance leverages the extensive influence of the CBA in Chinese sports, combined with Aramco's focus on innovation and community engagement. The collaboration seeks to enhance the development of basketball in China and helps to also contribute positively to the sport's widespread appeal and sustainable future through impactful community projects like the Court Revamp Project.
Saleh Al-Zaid, President of Aramco Asia, stated: “Our commitment to long-term collaborations with premier sports organizations like the CBA reflects Aramco's dedication to helping to drive economic growth, foster positive energy in communities, and promote the inspiring values inherent in sports. The renewal of our partnership with the CBA, along with the launch of the ‘Shoot for the Future: Court Revamp Project,’ reaffirms our support for the advancement of basketball in China. We envision sports as a dynamic foundation that encourages social development, inspires youth, and contributes to building a sustainable future.”
Xu Jicheng, Vice President of the CBA and Chairman of China Basketball League (Beijing) Sports Co., Ltd., added: “The continued support from Aramco is of great significance to the development of the CBA League. We look forward to future collaborations that will drive further advancements in professional basketball.”
The project will focus on the enhancement of several public basketball courts nationwide, supporting the development of basketball and youth participation by integrating high-quality, innovative facilities. The Beijing Dongdan Basketball Court is the first project under the Court Revamp initiative. It is currently undergoing upgrades and is set to reopen with a fresh new look in November.